🎯 Step-by-Step Tutorial

Using Claude AI to Analyze
Competitor Affiliate
Websites

A comprehensive guide to legally scraping competitor content, analyzing content gaps, finding profitable keywords they're missing, and creating better content outlinesβ€”all powered by Claude.

Claude AI Analysis
β–Έ Analyzing competitor: example-affiliate.com
βœ“ Identified 47 content gaps
βœ“ Found 23 missing keyword opportunities
βœ“ Generated 15 superior content outlines
Analysis complete! Ready to outrank competitors.
Keyword Opportunity Score
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Legal
Scraping Methods
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10x
Faster Analysis
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Better
Content Output
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AI-Powered
Keyword Discovery
TUTORIAL OVERVIEW

Why Use Claude for Competitor Analysis?

Unlike generic AI tools, Claude excels at nuanced analysis, understanding context, and generating actionable insights. This tutorial shows you exactly how to leverage Claude's strengths for affiliate marketing competitive analysis.

⏱️ Save hours of manual competitor research
🎯 Identify content gaps competitors are missing
πŸ’Ž Discover low-competition, high-value keywords
πŸ“ˆ Create superior content that ranks higher
πŸ† Build a systematic competitive advantage
01
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Legal Scraping

Learn ethical methods to gather competitor content without violating terms of service or copyright laws.

02
🧩

Content Gap Analysis

Learn how to identify topics and angles your competitors haven't covered or covered poorly.

03
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Keyword Discovery

Find profitable keywords competitors are missing using Claude's analytical capabilities.

04
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Content Creation

Generate superior content outlines that combine competitor insights with your unique value.

REAL WORLD EXAMPLE

See What You Can Create:
56-Page Intelligence Report

One affiliate marketer used these exact prompts to analyse a major competitor's platform. Here's what the system uncovered in under 2 hours.

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56 pages
of actionable intelligence
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13 weaknesses
competitors are hiding
🎯
150+ keywords
they're missing
⏱️
<2 hours
total time

What's Inside:

βœ“ Robots.txt analysis and legal scraping boundaries
βœ“ Topic coverage gaps and missing content angles
βœ“ Competitive weakness assessment (billing issues, quality problems, platform detection)
βœ“ Keyword gap analysis with search volumes and difficulty scores
βœ“ Complete content outlines designed to outrank competitors

See the proof before learning the process

Step 1

Legal Content Scraping Methods

Before using Claude for analysis, you need to gather competitor data ethically. Here are three legal approaches with ready-to-use Claude prompts.

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Robots.txt Compliance

Always check and respect the site's robots.txt file before any data collection.

Before scraping any competitor site, visit example.com/robots.txt to understand what's allowed. Respect 'Disallow' directives and crawl-delay rules. This protects you legally and ethically.

Claude Prompt Template
I need to analyze the robots.txt file from [competitor URL]. Please help me understand: 1. What directories/pages are allowed to be crawled? 2. What is the specified crawl-delay if any? 3. Are there any specific user-agent restrictions? 4. What content can I legally access for competitive analysis?
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Public API Usage

Use official APIs when availableβ€”many sites provide structured data access.

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Manual Content Collection

Systematically collect publicly visible content for analysis purposes.

Step 2

Analyzing Content Gaps with Claude

Once you have competitor content collected, use these proven Claude prompts to uncover exactly where competitors fall short and how you can create superior content.

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How to Use These Prompts

1 Click the "πŸ“‹ Copy" button on any prompt below
2 Open Claude.ai in a new tab
3 Paste the prompt into Claude's chat box
4 Replace [PASTE COMPETITOR CONTENT HERE] with your competitor's actual content
5 Hit Enter and let Claude analyze it for you!
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Topic Coverage Analysis

Identify what topics competitors cover and how deeply they explore each one.

Claude Prompt
Analyze the following competitor affiliate content and create a comprehensive topic coverage map: [PASTE COMPETITOR CONTENT HERE] Please provide: 1. Main Topics Covered: List all primary topics with depth ratings (surface/medium/deep) 2. Subtopics: Break down each main topic into subtopics they address 3. Missing Angles: What obvious related topics are NOT covered? 4. Content Depth Score: Rate overall comprehensiveness (1-10) 5. Unique Insights: Any proprietary information or unique perspectives? 6. Opportunities: Top 5 topic gaps I could fill with better content
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Content Structure Analysis

Understand how competitors structure their content and where you can improve.

Claude Prompt
Analyze the structure and format of this competitor affiliate content: [PASTE COMPETITOR CONTENT HERE] Evaluate and report on: 1. Content Organization - Heading hierarchy (H1, H2, H3 structure) - Section flow and logical progression - Use of lists, tables, comparison charts 2. User Experience Elements - Readability score estimate - Use of visuals (images, infographics, videos) - Call-to-action placement and effectiveness 3. SEO Structure - Keyword placement patterns - Internal linking strategy - Meta elements (if visible)
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Competitive Advantage Analysis

Find specific areas where you can create superior content that outranks competitors.

Claude Prompt
Based on this competitor affiliate content, help me identify competitive advantages: [PASTE COMPETITOR CONTENT HERE] Analyze and provide: 1. Weakness Assessment - Outdated information (list specific examples) - Factual errors or omissions - Poor user experience elements - Weak calls-to-action

Pro Tip: Combine Multiple Analyses

Run all three analysis types on the same competitor content for a complete picture. Claude will remember previous context, so you can reference earlier findings.

Next: Keywords β†’
Step 3

Finding Profitable Missing Keywords

Use Claude's analytical power to discover keywords your competitors are completely missingβ€”opportunities where you can dominate with the right content.

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Gap Keywords

Keywords competitors aren't targeting but should be

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Low-Competition Gems

Find high-value keywords with minimal competition

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Content Angle Keywords

Unique angles that unlock new keyword clusters

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Gap Keywords Prompt

Based on the competitor affiliate content I've shared, identify keyword gaps using this framework: 1. Topic-Adjacent Keywords - What related searches might users have that this content doesn't address? - List 10 long-tail variations of their main keywords they're missing 2. Intent Gaps - Informational keywords they're not targeting - Transactional keywords they're overlooking - Comparison/review keywords absent from their strategy 3. Semantic Keyword Clusters - Related terms they should be ranking for - Question-based keywords (how, what, why, when) - Problem-solution keywords 4. Competitor Blind Spots - Niche subtopics completely ignored - Emerging trends in this space - User pain points not addressed For each keyword identified, provide: - Estimated search intent - Difficulty assessment (based on competition signals) - Content format recommendation
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Pro Tip: Keyword Validation

After Claude identifies keywords, validate them with free tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic to confirm search volume before creating content.

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Focus on Intent

Claude excels at understanding search intent. Ask it to categorize keywords by buyer journey stage (awareness, consideration, decision) for better content planning.

Step 4

Creating Better Content Outlines

The final step: Transform your competitor analysis and keyword research into superior content outlines that are designed to outrank from the start.

✨

Master Content Outline Prompt

Copy and customize for your niche

Create a comprehensive content outline that outperforms the competitor content I've analyzed. Use the following framework: ## Context - Niche: [Your affiliate niche] - Target Keyword: [Primary keyword from gap analysis] - Competitor Weaknesses: [Key gaps identified in Step 2] - Search Intent: [Informational/Transactional/Navigational] ## Required Outline Structure ### 1. Title & Meta - Create 3 title options (include power words, numbers, emotional triggers) - Meta description (155 characters, include CTA) - URL slug recommendation ### 2. Introduction (Hook) - Opening hook that addresses user pain point - Credibility statement - Promise/benefit preview - Article roadmap ### 3. Main Content Sections [List 5-7 H2 sections with detailed subsections] ### 4. Comparison/Review Elements (if applicable) - Product comparison table structure - Pros/cons framework - Rating criteria - Affiliate link placement strategy ### 5. FAQ Section - 5-7 questions based on "People Also Ask" - Brief answer outlines - Schema markup recommendations ### 6. Conclusion & CTA - Key takeaway summary - Primary call-to-action - Secondary CTA for non-converters ### 7. Content Enhancements - Image/graphic suggestions - Video content opportunities - Downloadable resources - Interactive elements ### 8. Differentiation Checklist Confirm this outline includes: - [ ] Information competitors missed - [ ] More recent data/statistics - [ ] Better structure for skimmability - [ ] Stronger CTAs - [ ] More comprehensive coverage - [ ] Unique expert insights
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What This Prompt Creates

βœ“ SEO-optimized heading structure
βœ“ Competitor-beating angles built in
βœ“ Strategic affiliate link placement
βœ“ FAQ section for featured snippets
βœ“ Content enhancement suggestions
βœ“ Differentiation checklist included
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Ready to Execute

Once Claude generates your outline, you can either write the content yourself or use Claude to expand each section into full draft content.

See the full workflow β†’
✨ Complete Workflow

Start Outranking Competitors Today

You now have everything you need to leverage Claude for competitive affiliate analysis. Follow this proven workflow to consistently create content that outperforms.

1
Collect competitor content legally
2
Run content gap analysis in Claude
3
Identify missing keyword opportunities
4
Generate superior content outlines
5
Create and publish winning content
6
Monitor rankings and iterate
Open Claude & Start Analyzing β†’

Quick Reference: All Prompts

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Bookmark this page - Reference these prompts whenever you're analyzing new competitors or niches.

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